ABOUT KP MARKETING
Digital Marketing and PR strategist for beauty and wellness businesses.
Hi, I’m Korinne! As the founder of KP Marketing, a specialized agency at the crossroads of marketing and public relations, my passion lies in crafting success stories for small businesses in the beauty and wellness sector. With expertise spanning social media marketing, paid social campaigns, email marketing, and strategic PR, I’m not just an industry enthusiast - I’m in tune with the latest trends. Drawing from firsthand experience in running a boutique retail and salon establishment, I intimately understand the challenges you face in marketing and PR. Allow me to navigate those pain points and drive transformative growth for your business.
With the digital world centered around our everyday lives and a large influence on our buying decisions, having a strategic marketing and PR strategy breaks through the noise and puts your business top-of-mind.
The human touch is here to stay.
The beauty and wellness industry is a steadfast presence, and amind the current AI buzz, we’re poised for growth. While AI can’t replicate the human touch (can you imagine - cringe), it excels at streamlining various business aspects in including your marketing needs. As this dynamic field evolves with fresh technologies and trends, I ensure your digital presence remains as vibrant as your services, navigating the ever-changing landscape of beauty and wellness seamlessly.
My process
STEP 1:
Stetting the stage
To delve deeper, I’ll provide you with a comprehensive discovery questionnaire. This will cover aspects like your ideal clientele, your current online presence, your competitors, and your short-term and long-term goals. The questionnaire will help me gather ESSENTIAL insights that form the foundation of your personalized strategy. No cookie-cutter strategies here!
STEP 3:
Crafting a baseline
Once we have a clear picture of your business and its objectives, we’ll craft a baseline strategy. This initial plan will outline the key elements we’ll focus on, including social media engagement & community, content creation, PR outreach, media buying, and more. We’ll tailor these elements to align with your brand identity and resonate with your clientele.
Step 4
Your customized roadmap
The customized baseline strategy will serve as our roadmap for the journey ahead. We’ll breakdown each component, discussing how it contributes to your overall marketing and PR goals. This step ensures we’re on the same page and sets the stage for a collaborative and effective partnership.
Step 6
Evolving together
As the beauty and wellness industry evolves, so will our strategy. We’ll regularly review our tactics, track results, and make necessary adjustments to keep your marketing and PR efforts effective and aligned with your business’s growth trajectory.
During our first meeting, I aim to get to know you, your business, and your goals intimately. We’ll discuss your brand, your vision and ideal journey, and what sets your beauty and wellness business apart. I’ll listen closely and ask questions along the way to understand your challenges, aspirations, and the areas you’d like to focus on in your marketing and PR strategy
STEP 2:
Unveiling insights
Step 5
Taking the first steps
With our strategy in place, we’ll start implementing the initial steps. This might involve refining your social media profile(s), planning content themes, and identifying potential PR opportunities. Throughout the process, I’ll keep you updated on our progress and work closely with you to ensure our efforts align with your vision.
Food for thought….
This journey is a collaboration. Your insights and feedback are invaluable in shaping the strategy and achieving success. Together, we’ll navigate the ever-changing landscape of beauty and wellness, carving a unique path that resonates with your clientele and drives your business forward.
Ready to ignite your beauty and wellness business?
Let’s embark on this transformative path together! Click on the button below to start your journey to a cohesive, seamless, and tailored marketing and PR strategy today. Your brand’s success awaits - let’s make it happen. 🪃